09.30 - 10.15 Keynote: Marcel Bastiaansen
In the Experience Lab at Breda University of Applied Sciences, we study the role that emotions have in shaping leisure and tourism experiences, and how these experiences impact peoples’ well-being and quality of life. In the keynote I will address these issues, and I will propose novel ways to measure experiences: by combining physiological measures such as heart rate and skin conductance with indoor or outdoor positioning systems, experiences can be mapped out in time and in space. Concrete studies are described that map out experiences during a city walk, while sitting in a self-driving vehicle, and during a guided tour visit. Measuring experiences provides relevant data and insights for optimizing experience design in a wide range of settings, including but not limited to leisure, tourism, hospitality, and mobility.
Bio
Prof. Dr. Marcel Bastiaansen obtained a MSc in Theoretical and Experimental Psychology (1996), and a PhD in Cognitive Neuroscience (cum laude) in 2000, both from Tilburg University. He then moved to Nijmegen, where he held research positions at the Max Planck Institute for Psycholinguistics, and at Radboud University’s Donders Institute for Cognitive Neuroscience, from 2000-2013. During these years he studied the temporal neuronal dynamics of language comprehension with EEG, MEG and fMRI techniques.
In 2013 Marcel joined Breda University of Applied Sciences (BUas), and refocused his research agenda on Leisure and Tourism. At BUas he co-founded, and is currently directing BUas’ Experience Lab, which houses electrophysiological and neuroscientific tools to study leisure and tourism experiences. Under his leadership, the Experience Lab does both fundamental and applied research on the role of emotions in leisure, tourism, hospitality and mobility experiences, and addresses how leisure and tourism experiences relate to well-being and quality of life, amongst others. he Since 2016, Marcel is also a member of the Cognitive Neuropsychology department at Tilburg University. In 2018 he joined the Management Team of the Academy for Leisure and Events at BUas, and became responsible for the scientific education and scientific research of the Academy.
Marcel teaches Psychology of Leisure, Experience Research and Design, and Quantitative Research Methods courses in the BSc and MSc programs of Leisure and Tourism at BUas, and supervises BSc, MSc and PhD thesis students in Leisure and Tourism, and in Cognitive Neuroscience at BUas and at Tilburg University. Since 2021 he holds a Chair in Leisure and Tourism Studies at Tilburg University, which is shared with Breda University of Applied Sciences.
10.30 - 11.15 Keynote Edwin Heesakkers & Delia Mitcan
EIT Urban Mobility Creating Liveable Urban Spaces Together!
EIT Urban Mobility, supported by the European Institute of Innovation and Technology (EIT), acts to accelerate positive change on mobility to make urban spaces more liveable.
Bio:
Edwin Heesakkers holds the position as Managing Director for the Innovation Hub West in Helmond. He has over 20 yrs of experience especially in international business creation related to product & services, in interim management with a focus on organizational change & transformational processes in large corporate industrial international organisations. Over the last years Edwin used his experience for building in-depth knowledge on mobility especially in urban environments, where he is driven by the potentials of the (behavior, human) change of the current mobility landscape creating impact and improve our liveability in our European cities.
Delia Mitcan holds the position of Innovation Lifecycle Officer at Innovation Hub West. In Helmond. She has over 15 years of experience in various functions such as consultant and project manager in city development roles like in the city of Eindhoven. Delia manages the innovation management and portfolio in close collaboration with the partners of EIT Urban Mobility developing new innovative concepts which create impact in our European cities.
Workshops (11:30 -12:45)
11.30 - 12.45
Workshop Niccolla Project:
11.30 - 12.45
Workshop movie "Straf"
Imagine: in 2029, the government will criminalize acting contrary to the Sustainable Development Goals (SDGs). In the moive 'STRAF', filmmaker Kees-Jan Mulder and New Economy Lecturer Godelieve Spaas investigate the consequences of that decision. Who is in prison then? What have they done? And will punishment help to achieve the goals? We see four women who are incarcerated for very different reasons. What drove them to those actions, do they regret or not afterwards, and what plans do they have for their lives after the punishment?
With the film, the makers are putting on the agenda a conversation about how we want to achieve the SDGs. Are coercion and rules the best way? Or can it be done differently? How drastic are the changes that are being asked of us? And what is needed to tackle the system at the roots? Spaas and Mulder confront the viewer with personal and intimate reflections on these questions and thus provide mirrors for the viewer to enter into a conversation with yourself and each other.
12.45 - 13.15
Wrap up with Steven van der Minne & Astrid van Erk
13.15 - 13.30
Closing words